QR CODE EXPERIENCE

I created a QR ooh campaign turning posters and billboards into a fashion museum. Since Bloodmoon is a site dedicated to the study of fashion these QR codes are linked back to our site (specifically the study page) letting you learn about whichever designer’s QR code you scanned giving you a list of collections and a short biography about said Designer. During the process of building this, I realized how simple and efficient QR codes are and the potential they hold to create an engaging experience.